Customer relationship management (CRM) may be a process during which a business or other organization administers its interactions with customers, typically using data analysis to review large amounts of data .[1]

CRM systems compile data from a variety of various communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media.[2] they permit businesses to find out more about their target audiences and the way to best cater for his or her needs, thus retaining customers and driving sales growth.[3] CRM could also be used with past, present or potential customers.The primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support. Therefore, these systems typically have a dashboard that provides an overall view of the three functions on one customer view, one page for every customer that a corporation may have. The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and therefore the firm. Operational CRM is formed from 3 main components: sales department automation, marketing automation, and repair automation.